Our Mission: Coffee With a Calling

At Serenity Shore Coffee, we believe a cup of coffee can do far more than start your morning—it can spark hope, restore dignity, and help rewrite someone’s story. From day one, we made a bold commitment: 40% of every profit goes directly to the fight against human trafficking. This isn’t a marketing angle. It’s a mission anchored in Scripture and inspired by the transformative meaning of the number 40—a biblical symbol of renewal, deliverance, and new beginnings.

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Human trafficking steals freedom.
We exist to help give it back.

Each bag you purchase becomes part of that mission. With every sip, you help support rescue efforts, restoration programs, survivor care, safe housing, and the ongoing work required to bring people from darkness into light—from bondage to freedom… from fear to serenity.

A Mission That Multiplies

When churches, schools, nonprofits, and community organizations partner with us through fundraisers, the impact grows even stronger.

30%

of every fundraiser goes directly to the organization hosting it.

10%

is still dedicated to fighting human trafficking.

In every partnership, two missions move forward at once—empowering communities while still defending the vulnerable.

Crafted With Purpose

We believe excellence honors God and serves people. That's why we pair mission with mastery. Every blend, every roast, and every bag is crafted with care and intention. You never have to choose between quality and meaningful purpose—you get both.

Because when your brand stands for freedom, every detail matters.

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Why We Exist

Our "why" is simple at its core yet powerful in purpose:

To help end human trafficking so more lives can reach serenity's shore—where freedom, healing, and peace wait for them.

Every bag is roasted with purpose.
Every purchase makes a difference.
And every sip becomes part of someone's journey toward freedom.

Welcome to Serenity Shore Coffee—
where your morning routine joins the mission.

Shop Coffee & Join the Fight